Welcome to the October 2005 edition of the TorontoJobs.ca Employer Newsletter.

Tips on writing the best ads

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Tips on writing the best ads

Here are some tips on writing an effective job ad that’s sure to catch any job seeker’s attention!

1. The ad should be clear and easy to read (no italic fonts, or strange and fancy looking fonts).
2. Use the job title as your headline, because that’s what job seekers will be looking for.
3. Use simple words unless it’s required or applies to a specific job title and requires complex words such as a rocket scientist.
4. Use short sentences, and don’t go over 15 words per sentence as that reduces clarity.
5. Try to avoid all upper case letters, even in headings, as that makes the text slower to read.
6. Use ten, eleven, or twelve size fonts. Font sizes that are too big or too small make them more difficult to read.
7. Try involving the reader by using the pronouns, “you”, “your”, and “yours” which helps the person visualize themselves in that role.
8. Emphasize what makes your company unique and special. This will attract more people because they want to work with employers who are exciting and adventurous.
9. Use bullet points or very small paragraphs for your information.
10. Lastly make sure your layout includes everything needed to be effective. Here is a checklist of what you should have:
    • job title
    • employer or recruitment agency/staffing firm
    • job location
    • succinct description of business/organization/division activity and market position and aims
    • to whom the position reports - or other indication of where the role is in the structure
    • outline of job role and purpose - expressed in the 'second-person' (you, your, etc)
    • indication of scale, size, responsibility, timescale, and territory of role
    • outline of job role and purpose
    • indicate qualifications and experience required (which could be incorporated within candidate profile)
    • whether the role is full-time or permanent or a short-term contract (if not implicitly clear from elsewhere in the ad)
    • other package details or guide (pension, car, etc)
    • explanation of recruitment process.
    • response and application instructions.
    • contact details as necessary, for example, address, phone, fax, email, etc.
    • website address
    • corporate branding/ logo.
    • Skills requirements.

Tips sourced and adapted from http://www.businessballs.com

Unbeatable Offer: Post a 60-day job on TorontoJobs.ca and receive unlimited resume access for one whole month -- all for $300

If you would like to take advantage of this incredible offer, please email sales@torontojobs.ca or call 905-566-JOBS (5627) to make arrangements. This offer is valid only until November 30, 2005.

Other custom packages can be assembled to meet your specific requirements (for example, resume searches, any combination of featured jobs, featured employer, job postings, etc.).

To discuss what type of package would work best for you, please contact sales@torontojobs.ca or call 905-566-JOBS (5627).

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Now is a great time to update your company profile, and gain some exposure for your company!

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If you are an Employment Agency, Staffing Firm, or Human Resources company, be sure to keep your listing in our Employment Agency Directory up-to-date.

If you are an employer with a number of available positions, you may want to consider becoming a Featured Employer to get even more exposure for your company and job listings on TorontoJobs.ca. For more information on Featured Job listings and Featured Employer status, please contact sales@torontojobs.ca or call 905-566-JOBS (5627).

We want to hear from you…..

Do you have any comments, questions or suggestions for improvement for TorontoJobs.ca? Would you be interested in contributing an article for a future TorontoJobs.ca newsletter (either for other companies or for job seekers)? We would be happy to hear from you. Please email sales@torontojobs.ca.

Thank you for taking the time to read our Employers Newsletter. If you have any questions or comments about the content of this newsletter, or would like to learn more, please feel free to contact us.

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