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What Does Branding Have to do With Job Searching?
By Karen Shane, CPRW
The buzz word ‘branding’ usually applies to the retail sector. There’s usually a label affixed to clothing that names the designer or a subsidiary brand name. Over the past 15 years, many have thought it trendy to wear apparel showcasing popular brands. For others, it doesn’t matter - colours, fabric materials, textures and quality matters most. However, when a job seeker accelerates his/her chance of being noticed, it becomes apparent that he or she wants to stand out from the competition.
Why not order 20-100 business cards with your name, phone number, and email? Or, go one step further and create a resume website? With your business card highlighting your name, a few job titles and a few lines of what you do best, the potential employer may capture key words and realize that you have a lot to offer a company or organization. Branding is what it’s all about to get noticed. In advertising, usually one has to see an advertisement seven times before buying a product. In job searching, if you are consistent in using the heading of your cover letter, resume, reference page and thank you letter so that they all look the same, the potential employer should notice this right away. This can be compared to a logo. How many times do we immediately recognize a store’s logo when driving or immediately identify a logo even if we’ve forgotten the exact name of a company?
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Featured Employers
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Jump Start your Job Search: Answer Unasked Questions
By Maureen McCann, BA, MCRS, MCIS, MCCS
Senior Consultant & Strategist, Graham Management Group
When the results of Graham Management Group’s Outlook 2010 survey were revealed, it did not surprise me that almost 83% of the participants did not feel that they understand how to do a six-figure search. As a career strategist, I frequently hear this from executive-level clients who have been employed for 15, 20, and even 30 years – without ever having to look for work. Often, they come to me in search of a new job for the first time with no clear concept of how to begin an effective and meaningful six-figure search.
Let’s face it, looking for a new job is not something you would normally schedule into your day-timers, However, it may be something you find yourself having to do through no fault of your own. To hit the ground running, it is best to be prepared and have a clear action plan.
Many talented six-figure professionals are ill prepared to take on job search precisely because they have been out of the market for so long. To make matters worse, most are coupling this new unfamiliar environment with the financial and emotional trauma of job loss.
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Employment Industry Updates
Employment rose by 93,000 in June in Canada, pushing the unemployment rate down 0.2 percentage points to 7.9%
This is the first time the rate has been below the 8% mark since January 2009. Employment has been on an upward trend since July 2009, increasing by 403,000 (+2.4%). These gains offset nearly all the employment losses observed during the labour market downturn which began in the fall of 2008.
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Canada First in G-7 to Recoup Recession Job Loss: Chart of Day
Canada’s unexpectedly large job growth in June means that the country is the first in the Group of Seven to recoup employment losses, increasing pressure on policy makers to raise interest rates.
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Job seekers climb aboard as employment listings rise
The number of job postings rose in May, the eighth increase in the last 10 months, and more people are taking that as a sign that it’s time to enter — or re-enter — the workforce, a report released Tuesday suggests.
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Roadblock to Recovery: Long-term Joblessness Remains an Obstacle
Even as the bleeding in labour markets is probably over, the economic recovery may not be strong enough to make up for most of the losses any time soon, warns the Organization for Economic Co-operation and Development in a new report highlighting the stubborn problem of long-term joblessness.
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