Showing Off Your Business at a Job Fair: A Guide

Posted: 11.17.2021
One of the best ways to hire dozens of employees at once is to attend a job fair. That’s the case for fast-growing businesses in need of a slew of new workers or large firms with high employee turnover that are always looking for new workers at all levels of the organization.
In this guide, you’ll learn how to get yourself a booth at a job fair and how to make your attendance there as beneficial for your organization as possible.
Finding a Fair
Job fairs come in all shapes and sizes. There are general job fairs, which are often attended by those who are currently out of a job and who may offer low-skilled services. There are those that are specific to a certain industry, which can be great if you’re looking for people with niche experience. There are also fairs that look for a certain level of employees, such as white-collar workers or those with experience working on building sites. You’ll need to pick your fair wisely to ensure those passing by your booth are going to be interested in the jobs you’re promoting.
Setting Up a Stall
Next up is your booth. Now, many large firms already have promotional materials such as banners that they take to other conferences and events. Others won’t – and so will be entering the job fair with nothing other than a couple of friendly employees who are keen to share what it is that they do and what they’re looking for. It’s highly advised that you buy some branded material to make your booth is more attractive and interesting to passers-by.
Some job fairs will take place in your city, which means you’ll not need to travel, whereas other fairs are province-wide, national, or even international in scope, designed for those workers who are willing to relocate or for those firms with offices in several different cities. In this case, you’ll need to book travel – and business travel assistance, from a specialist firm, is often the best option in these cases. Experts will help you sort out your accommodation, transportation, and every other factor in your job fair attendance.
The Sell
Your success at a job fair will be tied to how well you sell your organization. Because of this, some preparation is vital. Get your sales team together to run through the script for meeting potential employees – going through what it is your business does, and the roles you’re recruiting for. Feel free to sell your company as a brilliant place to work – this is, after all, your chance to show why you’re better than neighbouring booths. Collect as many contact details as you can, so you can follow up after the event is over.
Jobs fairs are exciting events, where a huge amount of talent can be acquired in one weekend. Make the most of them with the four tips outlined above.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
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