Company Description:

We have a simple strategy at Games Workshop. We make the best fantasy miniatures in the world and sell them globally at a profit and we intend to do this forever.

Simple, but every part of this statement is important.

We make things. We are a manufacturer. Not a retailer. We do have outlets in retail locations. We call these Games Workshop Hobby centres because they show customers how to engage with our hobby of collecting, painting and playing with our miniatures and games. They are the front end of our manufacturing business. If our Hobby centres do a great job, we will recruit lots of customers into our Hobby and they will enjoy spending their money on the products we make.

The products we make for our customers are the best in the wargaming world. This is because everyone at Games Workshop is passionate about our Hobby.