Company Description:

Welcome to How To Cake It! We're here to help you bake your dreams come true! We are a media company bridging digital content and eCommerce, serving a global community of 10+ Million baking and sweets enthusiasts. With a strong presence on YouTube, Instagram and Facebook, How to Cake It is where baking meets entertainment. We help people passionate about baking and sweets who love learning, desire a creative outlet and often feel a bit different than everyone else. 

How? By creating IN-inclusive content, experiences and products that surprise and delight, improve their skills and keep them laughing along the way.

Why? We want to bring more moments of levity, creativity and connection to the lives of anyone who joins the HTCI community in the hopes that they will in turn share some sweetness with people they love. We will know we are successful when our community consistently lets us know we add VALUE to their LIVES, and when How to Cake It is a premiere, global brand where baking meets entertainment.

With a combined background in television, media, marketing and publicity, Connie Contardi and Jocelyn Mercer share a passion for building and moving the masses through content, products and experiences.

Yolanda Gampp brings an out-of-this-world artistry and magnetic personality to the table, and all she needed was a platform to shine! Together they built a company with the values of creativity, collaboration, consistency and community.

How To Cake It is the ultimate destination to find recipes, live tutorials, and high quality tools to help you on your own incredible baking journey!