Company Description:

Point 2Web in North America
Foundation Date: 2020
Founded in 2020, Point2Web emerged as a beacon of innovation in the North American market, spearheaded by visionary entrepreneurs who recognized the untapped potential within the advertising industry. With its roots deeply embedded in performance marketing, Point2Web began its journey as a tight-knit group of media buyers collaborating closely with a select cadre of advertisers. This close partnership allowed the team to witness firsthand the myriad challenges and inefficiencies plaguing the market. Motivated by these observations, they embarked on creating an ecosystem designed to support media buyers and enterprises on a global scale. This ecosystem was built on the foundation of constant adaptation, leveraging a diverse pool of resources from across the globe to forge customized solutions for clients in various sectors. The evolution of Point2Web from its modest beginnings to a leading force in the advertising world is a testament to its unwavering commitment to innovation and global perspective. The company rapidly expanded its services, transitioning from supporting a handful of advertisers to partnering with hundreds worldwide. This expansion was not just in numbers but also in the scope of its offerings, providing comprehensive support to hundreds of media buying teams. Point2Web's approach revolutionized the way media buying is conducted, modernizing the practice with state-of-the-art solutions that cater to the dynamic needs of the advertising industry. Today, Point2Web stands as a performance marketing agency that not only supports an extensive network of advertisers globally but also pioneers in the development of modern advertising strategies, setting new standards for efficiency and effectiveness in the market.