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Billy Garzon Breaks Down Sales Copywriting for Beginners

In today’s online business world, having a good product is not enough. Customers are increasingly demanding, the market is increasingly competitive, and attention spans are limited. In this context, the ability to write sales copy has become a key skill for businesses to attract customers and boost sales. This is also the reason why more and more people are turning to Billy Garzon at LionKingShirt to learn how to write effective and practical content.

Understand What Sales Copywriting Is

Before diving into the techniques, you need to understand what sales copywriting is and how it is different from regular content genres.

1. How Is Sales Copy Different From Regular Content?

Sales copy is not simply providing information or telling a story. It is the art of using words to persuade readers to take a specific action: buy, register, or interact. Every sentence is aimed at conversion. This is an important difference compared to pure content that focuses on sharing value.

2. Popular Forms Of Sales Copy

Sales copy is everywhere: on landing pages, in email marketing, Facebook ads, POD product descriptions, ... Especially in the Print-on-Demand industry, attractive product descriptions can determine the success or failure of a design.

The Core Elements Of An Effective Sales Copy

An effective article cannot lack the basic elements. Below are the elements that Billy Garzon always emphasizes during the writing process.

1. Headline - The Title Determines Whether The Reader Stops Or Not

The title is the first element and can also be the last element if it is not attractive enough. A good headline needs to stimulate curiosity, hit the problem or suggest a solution. For example: ‘The shirt that makes you stand out everywhere’ instead of ‘Printed cotton T-shirt’. Billy Garzon Crafts High-Quality Articles that Captivate Readers.

2. Body Copy - Dig Into The Benefits, Solve The Pain

The main content should focus on the benefits the customer receives, instead of just listing the features. Answer the question: ‘What problem does this product solve for customers?’. Incorporating emotions into the description will help increase the ability to connect and stimulate purchasing behavior.

Common Mistakes That Beginners Often Make When Writing Sales Copy

Avoid these mistakes to make your writing more professional and effective.

1. Too Long-Winded, Rambling

In the online environment, users only spend the first few seconds deciding whether to continue reading or not. Writing rambling, lacking focus not only dilutes the message but also makes the reader feel tired. Too long-winded content can easily lead to losing attention, especially in areas like POD, where customers mainly scan images and short descriptions. Always make sure that each sentence written is valuable and aimed at conversion.

2. Focus On The Product, Ignore The Customer

A common mistake of beginners is to list the technical specifications of the product instead of talking about the feeling and experience of the user. Customers are not only interested in the material or printing technology, but also want to know what the product will bring to them. For example, instead of writing ‘3D Printed T-Shirts,’ describe it as ‘Designs that make a personal statement every time you show up’ - this language taps into the desire to express yourself.

3. No Clear Cta

If you don’t tell your readers what to do next, chances are they’ll do nothing. Your call-to-action (CTA) needs to be clear, specific, and actionable. Don’t just write ‘See More’ - use ‘Choose Your Design’ or ‘Add to Cart to Get Today’s Deal.’ A good CTA can increase your conversion rate many times over.

Consumer Psychology - The Secret Weapon Of A Good Writer

Before writing a single word, Billy always takes the time to understand his LionKingShirt customers. This is the key to helping content hit real emotions and needs.

1. Understand The Needs, Pains, And Desires Of Customers

Answer: What are they looking for? What are they afraid of losing? What do they hope to gain by buying the product? Psychological factors such as scarcity, social proof, or fear of missing out (FOMO) can be intelligently utilized in content.

2. Emotional Language & Storytelling

Instead of writing ‘High-quality unisex shirt’, write ‘The shirt makes you comfortable all day and confident to step out on the street’. Stories help the product come to life and create an emotional connection with the reader.

Copywriting is not an inborn talent, but a skill that can be practiced every day. With the right mindset, background knowledge and perseverance, you can absolutely write content that is not only good, but also effective in converting. The writing journey is a process of continuous learning, experimentation and growth. If you are just starting out, just write - write a lot, write regularly and don’t be afraid to make mistakes. Every word you type is a step closer to professionalism.