Location – Downtown Toronto,
4 days in office and
Friday remote half day, until 1pm.
We are seeking a Team Lead, Sales Development to manage and scale a high-performing team of SDRs and BDRs. This role is both strategic and hands-on: you will guide team performance while actively contributing to pipeline-building activities yourself.
Your primary mission is to accelerate revenue growth by building a global pipeline engine that consistently delivers qualified opportunities across regions and segments. You will define the strategy, build repeatable processes, and model excellence through direct execution—ensuring the team effectively converts marketing signals and outbound outreach into measurable results.
Success requires a data-driven approach, strong partnership with Sales, Marketing, and Revenue Operations, and a deep understanding of how early pipeline activities influence later-stage outcomes. You will mentor, coach, and develop your team while also generating your own outbound pipeline when needed.
Key Responsibilities- Team Leadership: Lead and develop a team of SDRs/BDRs, providing guidance, motivation, and mentorship to achieve and exceed pipeline targets.
Outbound Strategy: Build and implement outbound prospecting strategies in partnership with sales and marketing leadership to deliver a consistent flow of high-quality leads.
Performance Management: Monitor activity metrics and KPIs (calls, emails, meetings, qualified leads) to ensure team and individual performance stays on track.
Coaching & Development: Deliver regular coaching, training, and feedback to strengthen skills in cold outreach, qualification, and messaging. Collaborate with Enablement on onboarding programs that help new hires ramp quickly.
Player–Coach Execution: Drive your own outbound activity to model best practices, validate new messaging, and support pipeline coverage.
Lead by Example: Participate actively in cold outreach (calls, emails, social outreach) to demonstrate effective techniques and support team momentum.
Cross-Functional Collaboration: Partner with Sales, Marketing, and Operations to ensure smooth lead handoff, aligned targeting, and cohesive go-to-market approach.
CRM & Reporting: Maintain high CRM hygiene across the team and provide regular reporting on pipeline health, lead quality, and performance trends.
Process Improvement: Continuously evaluate and optimize outreach workflows, tools, and messaging to improve efficiency and conversion rates.
Market Insights: Stay informed on market trends, buyer behavior, and competitive dynamics to help refine prospecting strategies.
Success Indicators – First 6 MonthsConsistent KPI Achievement: The BDR team reliably meets or exceeds activity and qualification goals with demonstrated month-over-month improvement.
Global Pipeline Coverage: Regional pipeline quotas and coverage models are clearly defined and aligned to overall revenue targets.
Effective Player–Coach Model: You generate meaningful pipeline personally and establish best practices that the team successfully replicates.
Improved Onboarding & Skill Development: New team members reach full productivity faster, and existing reps show measurable improvement through structured coaching.
